After watching Tom Brady and the Bucs fall to the Cowboys on a Monday night in the Wild Card round the only thing a Brady fan could do at that moment is take a deep breath in and repeat, “He’s still the goat and he still gave me a lot of great games.” Heading into … Read more
Happy Birthday to Tom Brady! On September 30th 2021 the 24 year old Tom Brady started his first game against Hall of Famer Peyton Manning beating them 44-13. Fast forward 21 more years and now in about 4 weeks Tom Brady will begin his 23rd season as a 45 year old man. Tom Brady has … Read more
What if the way you’re trying to sell your services, products, and programs was backwards? What if the way you were taught to pitch things is being done in reverse order of how to influence people? As far as I know there’s no class in high school on how to influence people and there’s no … Read more
What’s the difference between building a brand in business and building an athletes brand? The short answer is nothing… They both want to create more influence, income, and even time freedom. Whether it’s a person, place, thing, businesses or organization everything has a brand mark. I call it “An Identity” It’s important for every athlete … Read more
Over the years I’ve noticed that each business owner falls into one of these 4 categories of marketing philosophies. How important is your marketing philosophy? It’s everything. Philosophy is essentially what are your truths, principles, or being of conduct that you operate within. Below are the common 4 I come across. Level IV: The Waiters … Read more
What’s a brand slogan and why does it matter in your brand and business? Ever hear the quote, “If you don’t stand for something then you’ll fall for anything”? A brand slogan tells the world what you stand for and/or what your company believes. People work with people they KNOW, LOVE, & TRUST. Your slogan … Read more
There is never enough sacrifice to get you the results you want. What are you willing to sacrifice for results? Will you sacrifice sleeping in for being in better shape and having a 6-pack? Will you sacrifice The Aztecs were an ancient culture who lived in what is known today as Mexico during the 14-16th … Read more